What Is a FAST Channel and How to Launch One

FAST stands for Free Ad-Supported Streaming Television. Viewers watch linear channels for free on smart TVs and streaming platforms, and the channel makes money from ads shown during breaks, just like traditional TV.

How a FAST channel works

A FAST channel is a continuous, scheduled stream: shows, live segments and ad breaks follow a programming grid. The channel is delivered to FAST platforms, which display it in their channel guides alongside other channels.

How FAST channels make money

The breaks in the schedule are marked so the platform or ad server knows where an ad can go. With server-side ad insertion, each viewer can see a targeted ad in that slot. Revenue is usually shared between the content owner and the platform, according to each distribution agreement.

What you need to launch

• Content and rights: a library or live programming you are allowed to distribute.
• Playout: a system that runs the schedule 24/7 and inserts break markers.
• Ad markers: SCTE-35 cues so breaks can be monetized.
• Delivery: a reliable signal to each platform, typically SRT or HLS.
• Distribution deals: agreements with the FAST platforms that will carry the channel.

Where Fast Monkey fits

Fast Monkey Pass connects streaming distribution to monetization workflows for companies that operate or distribute channels. Fast Monkey One handles custom playout and distribution projects. Both start with a conversation about your content, platforms and goals.

Learn about Fast Monkey Pass or request a Fast Monkey One project.