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How Radio Stations Can Make Money With Video
Radio already produces hours of live programming every day. Putting that programming on video opens new screens and new ways to sell it, without changing what the on-air team does.
Where the new revenue comes from
- Digital ads in the breaks: when the radio plays a commercial break, video viewers can see segmented digital ads in the same slot.
- New audiences: YouTube, smart TVs and FAST platforms reach people who do not tune in on the dial.
- Sponsorship on screen: programs and segments can carry visual sponsorship that radio alone cannot offer.
- Packages for advertisers: combine radio, video and digital in the same sale.
What makes it work technically
The key is knowing exactly when a break starts and ends. Fast Monkey Station reads your radio playout, turns it into a video channel and marks the commercial breaks with SCTE-35, so platforms and ad partners can insert digital ads during them.
A low-effort start
The station keeps its playout (for example RadioBOSS) and adds a video production tool such as vMix. Fast Monkey Station can run on the same PC as vMix when needed, and it is available as a self-hosted trial.